2 Product Marketing jobs in New Zealand
Assistant Brand Manager
Job Viewed
Job Description
Join to apply for the Assistant Brand Manager role at Campari Group
Join to apply for the Assistant Brand Manager role at Campari Group
Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.
Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.
Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.
General Description of the Role
As the Assistant Brand Manager , you will drive the performance of the brands within the Dark Spirits portfolio such as Appleton Estate, Coruba and Wild Turkey as well as supporting across the wider brand team. You will work closely with and support the Senior Brand Managers, playing a key support role with brand ownership and in the development and execution of the Annual Brand Plans achieving brand objectives (volume, share, CAAP and consumer KPIs including brand purchase funnel) and managing Budgets, A&P payments and payment processes.
Key Responsibilities and Activities
Execution
- Implementation of the Coruba, Wild Turkey and broader Dark Spirits portfolio brand plans alongside the Senior Brand Manager.
- Accountable to deliver the Coruba, Wild Turkey and broader Dark Sprits portfolio’s day to day operational activities including monitoring the portfolio performance on a regular basis.
- Co-lead with the Senior Brand Manager a collaborative partnership with internal and external stakeholders to ensure key priorities are delivered.
- A&P budget management for Coruba, Wild Turkey and broader Dark Spirits and the wider portfolio as required including budget reconcilations, Purchase Order / Good Receipting and payment of invoice – Purchase to Pay process and monthly and adhoc tracking and reporting
- Support and assist manageent and work through New Product Development (NPD) gate process
- Action any adhoc key projects as requested by the Senior Brand Manager
- Assist in the development and implementation of brand and marketing activities such as:
- Develop best in class digital programs and lead the executions
- Develop Point of Sale (POS) material and ensure POS systems are in place o Co-ordination of advertising, PR and Customer and Channel marketing promotional activities
- Sales and market analysis
- General marketing administrative duties
- Keep abreast of sales figures for the Coruba, Wild Turkey and broader Dark Spirits portfolio and any promotional activity for the brands
- Conduct regular trade visits to ensure execution on shelf, plannograms, pricing and visbility of brand
- Developing to become a brand expert – brand, consumer, category and competitor performance analysis and recommendations
Internal:
- The Assistant Brand Manager reports to the Senior Brand Manager Dark Spirits but a lsoe relationship with the wider Brand team
- Customer and Channel Marketing team (CCM)
- Category, Finance, Sales Key Accounts and Customer Services team
- Creative, media, PR and social agencies and POS handlings supplier
- 1 - 2 years marketing experience, as a Marketing Assistant or Assistant Brand Manager
- New Zealand market experience
- SAP experience (preferred)
- Liquor industry, FMCG or agency side experience preferred
- Intermediate to advanced level of Microsoft suite (Outlook, Excel, Word and Powerpoint)
- Degree qualified in Business or Commerce, or equivalent is preferred
- Proven experience in marketing and brand management
- Demonstrated ability in managing competing priorities and meeting deadlines
- Internal Stakeholder Management - Communicates unique customer needs to internal stakeholders to ensure success. Is an effective customer advocate, ensuring widespread understanding of customer strategy, and critical success factors.
- Microsoft Office Suite - Proficiency in Excel, PowerPoint, and Word applications
- Innovative Problem Solving - The ability to find, implement and disseminate a culture of innovative solutions.
- Communication and Teamwork - Communicates persuasively and passionately; articulates ideas clearly; Demonstrates effective relationship skills; Responds well to constructive criticism; Obtains acceptance and takes action for ideas; Is an active contributor to the team.
- Presenting Skills - Able to present information, ideas and proposals and communicate in an influential, confident, clear and open way with both internal and external stakeholders
- Ability to Learn - Shows curiosity and interest to be exposed to new situations / challenges; Quickly acquires and puts into practice new knowledge, behaviours, and skills
- Project Management - Ability to coordinate and manage a complex project timeline
- Initiative and Judgement - Prioritizes own work efficiently; Takes direction without being prompted; Knows when to consult and when to act independently; Keeps management and peers informed of status and potential problems; Handles confidential information appropriately.
- Work Results & Execution – Pays attention to details; Achieves key objectives and meets the defined deadlines; Is highly productive and delivers high-quality; Works effectively under pressure or heavy workload, balances multiple projects; Accepts new and greater responsibilities.
At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.
Note to applicants:
Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.
Notice to third party agencies:
Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here. Seniority level
- Seniority level Mid-Senior level
- Employment type Full-time
- Job function Marketing and Sales
- Industries Food and Beverage Services
Referrals increase your chances of interviewing at Campari Group by 2x
Get notified about new Assistant Brand Manager Marketing jobs in Auckland, Auckland, New Zealand .
Auckland, Auckland, New Zealand 3 weeks ago
Auckland, Auckland, New Zealand 3 days ago
Auckland, Auckland, New Zealand 2 days ago
Auckland, Auckland, New Zealand 3 days ago
Campaign & Partnership Manager (Senior Brand & Marketing Specialist)Auckland, Auckland, New Zealand 1 day ago
Auckland, Auckland, New Zealand 3 weeks ago
Client Marketing Manager and Event CoordinatorAuckland, Auckland, New Zealand 2 weeks ago
Auckland, Auckland, New Zealand 2 weeks ago
Content Marketing Coordinator - Baby Vertical (FMCG)Auckland, Auckland, New Zealand 4 days ago
Marketing Manager - Deloitte Private - parental leave coverAuckland, Auckland, New Zealand 2 weeks ago
Auckland, Auckland, New Zealand 1 day ago
Regional Marketing Manager - US and CanadaAuckland, Auckland, New Zealand 3 days ago
Marketing Manager - Leisure, Tech & Play Brand & Content Manager | Full Time - Contract RoleAuckland, Auckland, New Zealand 1 day ago
Auckland, Auckland, New Zealand 2 days ago
Auckland, Auckland, New Zealand 2 weeks ago
Auckland, Auckland, New Zealand 2 weeks ago
Auckland, Auckland, New Zealand 3 days ago
Auckland, Auckland, New Zealand 6 days ago
Auckland, Auckland, New Zealand 6 days ago
Marketing Manager - Acquisition (12 month fixed term contract)Auckland, Auckland, New Zealand 2 weeks ago
Auckland, Auckland, New Zealand 1 day ago
New Zealand Marketing, Events and Sponsorship ManagerAuckland, Auckland, New Zealand 2 weeks ago
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-LjbffrJob No Longer Available
This position is no longer listed on WhatJobs. The employer may be reviewing applications, filled the role, or has removed the listing.
However, we have similar jobs available for you below.
Product Marketing Executive
Posted 497 days ago
Job Viewed
Job Description
Job type: Full-time/Remote
Overview :Kounsel seeking a dynamic and experienced Product Marketing Expert to join our team. You will be responsible for developing and executing marketing strategies to drive the adoption and success of our products in the market. This role will involve collaborating with cross-functional teams, conducting market research, developing positioning and messaging, and creating marketing campaigns to generate demand and support sales efforts. Responsibilities :Develop a deep understanding of our target market, customer needs, and competitive landscape through market research and analysis.
Create compelling positioning and messaging for our products that differentiate them in the market and resonate with our target audience.
Work closely with product management to translate product features and capabilities into clear and compelling value propositions.
Develop go-to-market plans for new product launches, including defining target segments, pricing strategy, risks, audience, message, distribution channels, and promotional tactics.
Collaborate with the sales team to develop sales enablement materials such as presentations, battle cards, and product demos.
Develop and execute marketing campaigns across various channels (e.g., digital, social media, email) to generate awareness, drive leads, and support sales efforts.
Monitor and analyze key metrics to evaluate the effectiveness of marketing programs and make data-driven recommendations for optimization.
Gather customer insights and feedback to inform product development and marketing strategies.
Stay current on industry trends, market dynamics, and competitor activities to identify opportunities and threats.
RequirementsQualifications :
Bachelor's degree in Marketing, Business, or related field; MBA is a plus.
Minimum 5 years of experience in product marketing, preferably in Technology, Health Tech industry.
Proven track record of developing and executing successful marketing strategies for software products.
Strong analytical skills with the ability to interpret data and translate insights into actionable marketing plans.
Ability to work with minimal supervision and guidance, and understand the criticality of your role in the organization.
Excellent written and verbal communication skills, with the ability to create compelling content for different audiences.
Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Strong interpersonal skills with the ability to collaborate cross-functionally and build relationships with internal and external stakeholders.
General Requirements:
High-speed Internet and the ability to join Technical video meetings during business hours.
Strong analytical and problem-solving skills and ability to work in multi-functional teams.
Ability to collaborate and be a team player.
Availability to work during U.S. Business hours (EST/CST/PST).
BenefitsWhy Kounsel?
Cutting-Edge Project: Dive into the exciting project that challenges your skills and lets you explore new design territories.
AI-Powered Projects: Dive headfirst into projects that integrate AI, challenging your skills and opening doors to explore uncharted territories in software design and development.
Work-Life Harmony: Whether you're a digital nomad or simply prefer the comfort of your own space, at Kounsel, you have the freedom to design and create from anywhere across the globe.
Diversity: Be part of a vibrant, international, and inclusive team where diverse ideas are celebrated.
Team Spirit : Be part of a supportive and driven team that celebrates successes together.
Recognition Rally: Your achievements won't go unnoticed. Expect regular recognition and applause.
CompensationExact compensation may vary based on skills, experience, and location. You may inquire about the salary range in your country at Please mention the job position you are applying for.
Who we are…
Kounsel is not only a tech startup, we are a team of passionate professionals striving to change the world of counseling. We do this by constantly developing and upgrading the existing product. We are ensuring to consistently exceed customer expectations by listening and always moving forward. Most importantly, we are in love with innovation so we use the best and most innovative tech tools to provide the best services to our clients. We are a small, highly diverse, close-knit team of always improving tech and non-tech professionals who collaborate and push each other to make the best results as a team, and as individuals. Finally, we value honesty, hard work, new ideas, creativity, and mutual respect so that is exactly how our team works.
Paid Online Market Research - Mexico
Posted 6 days ago
Job Viewed
Job Description
Be The First To Know
About the latest Product marketing Jobs in New Zealand !