1 Content Marketing jobs in Auckland

Make a difference as a Social Media and Content Manager

IAG is the largest general insurance group in Aotearoa New Zealand and Australia. We’re a top-tier NZSE-listed company helping to make the world a safer place through creating a stronger and more resilient business and enabling our portfolio of iconic insurance brands.

Mō te Tūranga | About the Role

Take charge of our multi-platform social media strategy! Drive measurable engagement, content performance, and paid media success across platforms such as Instagram, Facebook, TikTok, and LinkedIn. Leverage your expertise in data-driven decision-making, audience analytics, brand storytelling, and media optimisation to maximise reach, engagement, and ROI.

Key Responsibilities

• Drive Social Media Strategy: Develop and execute high-performance strategies to boost growth, engagement, and conversions.

• Optimise Multi-Channel Content: Ensure every post is tailored for platform-specific algorithms and audience behaviour.

• Leverage Data Insights: Use analytics, A/B testing, and audience segmentation to refine content and messaging.

• Create Impactful Content: Bring AMI and State brands to life with high-impact, performance-driven content.

• Maintain Brand Consistency: Ensure a cohesive brand voice, tone, and visual identity across all platforms.

• Maximise Paid Media ROI: Collaborate to manage and optimise paid social campaigns for maximum reach and efficiency.

• Analyse Performance Metrics: Track trends and refine strategies using tools like Google Analytics and Meta Business Suite.

• Innovate with AI Tools: Enhance content performance and audience targeting with automation and AI-driven tools.

• Agency partnership – manage and lead agency relationships as required to ensure strong commercial outcome and growth objectives

This is a permanent role , and we welcome applicants from across Aotearoa New Zealand.

Make sure to discuss all internal applications with your current manager before applying

Ōu Pūkenga | About You

• Solid demonstrated experience in social media management, digital marketing, or related field.

• Proven track record of developing and executing successful social media strategies.

• Strong understanding of content marketing paid social media, and influencer engagement.

• Data-driven mindset with experience in social media analytics and reporting.

• Excellent leadership, communication, and stakeholder management skills.

• Excellent interpersonal skills, including negotiation skills, and the ability to achieve consensus among several different departments, and to gain senior agreement for communications/recommendations

• Proven experience leading and managing a team in a fast-paced environment.

• Strong commercial acumen and ability to measure and articulate the value of brand investment and subsequent ROI.

• Experience using analytics and social listening tools

• Experience working with data-driven insights to refine brand strategies and measure performance.

• Ability to manage multiple projects, prioritise, and meet deadlines.

• Experience with Agency Management

Applications close on Friday, 18 July 2025 at 11:59pm

All this shows up in what we offer:

• Boosted Kiwisaver with 4% employer contribution and life insurance as standard

• Up to 50% off personal insurance, including home and motor insurance

• Annual $500 Health & Wellbeing payment

• 5 myLeave days per year on top of annual leave

• Work from home and many more flexibility options with myFlex

• Dedicated career growth programs, including the award-winning IAG Academy

*Employment type eligibility criteria apply

Mō Mātou | About Us

IAG is the largest general insurance group in Aotearoa New Zealand and Australia. We’re also a tech and research facility, a hub for climate change experts and a centre of resilience design. We chat over coffee with customers, advocate for them in the corridors of Parliament and back them up in the community when life’s moments hit hardest.

We acknowledge Tāngata Whenua in Aotearoa and are committed to growing Māori prosperity and wellbeing in Aotearoa through He Rautaki Māori (IAG’s Māori Strategy). We celebrate unique viewpoints shaped by life experiences, cultures and passions. And expand careers, genuinely connect with community, lead with a powerful purpose and celebrate what makes you individual.

We're passionate about social issues, walk the talk on sustainability and strive to do more than standard on things that matter. We’re proud to be an accredited family-friendly workplace and are committed to being a safe and supportive space for all our employees. We do this because we’re ready for you

We’re ready for you. Apply today.

Learn more about who IAG is here.