4 Marketing Performance jobs in New Zealand

Hi Education | Auckland, New Zealand

Location: Auckland

Hourly rate:  $30 –$ 40
Vacancies:  1
Employment type:  Permanent, Full-time
Hours: 30–40 hours per week

About Us
Hi Education is a New Zealand-based education consultancy dedicated to helping students and travelers achieve their overseas study, visa, and cultural exchange goals. With a focus on both the New Zealand local market and the Chinese market, we pride ourselves on delivering professional, personalized, and results-driven services.

About the Role
We are seeking a proactive, results-driven, and bilingual Marketing Specialist to design and implement marketing strategies that grow our brand presence and client base across both markets. You will play a key role in conducting market research, creating targeted campaigns, building relationships with partners, and positioning Hi Education as a trusted leader in the international education and travel sectors.

Key Responsibilities

·  Conduct market research to identify trends, opportunities, and demand in the international education and travel sectors.

·  Collect and analyze data to understand target demographics for student recruitment and visa services.

·  Monitor competitor offerings, pricing strategies, and market positioning.

·  Plan and execute multi-channel marketing campaigns promoting overseas study programs, visa services, and short-term visit packages.

·  Develop promotional materials tailored to different cultural audiences and regions.

·  Create engaging content showcasing visa success stories, study opportunities, and travel experiences.

·  Organize and coordinate webinars, information sessions, and Q&A events.

·  Respond to prospective client inquiries, providing guidance through the visa and study application process.

·  Build and maintain strong relationships with educational institutions, travel partners, and industry stakeholders.

·  Develop and maintain a consistent brand image across all platforms.

·  Collaborate closely with visa consultants, education advisors, and legal teams to align marketing with business objectives.

Qualifications & Experience

·  Bachelor’s degree or higher in Business, Marketing, or a related field, OR

·  At least two years  of proven work experience in the marketing industry, preferably within the education sector.

·  Strong writing, editing, and communication skills.

·  Excellent interpersonal skills with the ability to engage diverse stakeholders.

·  Ability to work independently and collaboratively in a fast-paced environment.

·  Excellent command of written and spoken English; proficiency in Mandarin is highly desirable.

·  Experience in student recruitment, education marketing, or training/presentations in an educational setting is an advantage.

Benefits

·  Competitive hourly rate plus performance-based bonuses.

·  Opportunities for professional development and career progression.

·  Supportive, multicultural, and dynamic work environment.

How to Apply
If you are ready to contribute your marketing expertise to a growing education consultancy and help students achieve their international study and travel dreams, please submit your CV and cover letter to .

We are a small accounting firm and we are planning to expand our business. We are looking for one Rednote platform marketing specialist who has at least 3 years relevant digital marketing experience or a relevant marketing experience. 

your key responsibilities:

• create compelling, authentic and niche focused content that resonates with RedNote's user base, emphasizing real stories and user experiences. 
• partner with RedNote influencers to amplify brand reach, build trust , and drive engagement
• Foster user-generated content ( UGC) and community interaction to build brand loyalty and trust
• Develop strategies to seamlessly integrate products and service into the RedNote ecosystem, driving sales and conversions
• Understand the nusances of the RedNote platform, including its algorithm, user demographics, and what type of salesy content to avoid
• Track key matrics such as likes, comments, shares and conversions to measure campaign performance and provide detailed reports

We provide you:

• Good pay rate & Weekly Pay 
• 8% annual leave, kiwi saver if applicable and sick leave 
• full time minimum 30 hours per week and maximum 49 hours per week 
• pay 30 NZD to 40 NZD per hour based on your skills 

You need to have NZ resident visa or citizen to apply for this job

**Challenge**
Support the Regional Marketing Manager to execute Regional Marketing strategy and initiatives across all channels and consumer touch points, to drive brand awareness, engagement and regional sales and profit targets. Work in alignment with APAC and global Marketing teams by locally adapting global toolkits and strategy. Work with the Regional Digital teams to ensure omnichannel marketing execution.
+ Lead the execution of the regional implementation of the Global Marketing Strategy - including 360 omni-channel marketing and advertising campaigns. This includes a focus on key communications, campaigns and promotions in retail, IB.com and WSL, as well as partnership with digital teams to execute in digital media channels.
+ Execute roll out of seasonal launches and provide 360 toolkits for sell in and sell out. Including WSL/Retail (print, pure genius, trade promotions, activations).
+ Support Marketing Manager to roll out the globally aligned Marketing Calendar for the region, as well as adding new regional initiatives and localized needs. This includes supporting liaison with Regional cross functional team (eCom; Channels; Sales; Inventory; Finance; Customer Service) to ensure cross-function teams are aware of launch and calendar plans.
**Key focus areas**
**Brand management**
+ Be an icebreaker brand custodian in the WSL team and market.
+ Ensure all brand guidelines are being upheld across all touchpoints (wholesale stores, digital platforms, retail environments and activation points).
+ Execute the marketing related activity for wholesale partner and retail events.
**Project Management + Reporting**
+ Support Marketing Manager to adapt global assets including writing creative briefs, tweaking copy and proofreading all work.
+ Support Marketing Manager to maintain the live master regional calendar so it is always up-to-date with all omni-channel planned activity.
+ Support Marketing Manager to track marketing expenses to budget and ensure a strong ROI discipline on all marketing programs - including ownership of PR, seeding, wholesale and retail project specific budgets.
+ Consolidate, analyze and report on promotional/campaign performance; metrics across all platforms and record data into KPI logs and develop actionable insights.
+ Co-ordinate in-region translations of global marketing assets where required.
**PR /Influencers**
+ Support Marketing Manager to manage PR agency relationships & build icebreaker's direct PR/ athletes/ambassador/social influencers contact list.
+ Activate the regional PR plan.
+ Manage existing contracts and relationships with local ambassadors.
+ Working from the Global Brand Marketing strategy, execute PR events or activations within region.
+ Track and report on PR media / ambassador activity & effectiveness within the region to report on ROI.
+ Develop seeding plan for local ambassadors/athletes/influencers
**Wholesale Marketing**
+ Manage the execution of in-store Windows and POS
+ Manage the execution of consumer & trade promotions and training/education tools.
+ Support WSL manager and Marketing Manager in execution and development of WSL KA marketing plans where relevant.
**Retail Marketing**
+ Create best-in-class marketing collateral and bring relevant retail or outlet marketing initiatives to life. Including execution of in store windows & seasonal POS campaigns, aligned to Visual Merchandising standards in retail.
+ Work with Retail channel lead and Digital CRM manager to execute Retail Community Management/VIP Loyalty, Programmes and activations.
+ Assist in preparing seasonal marketing presentations and activation and training guides for stores.
**Other**
+ Where required, execute content production requirements for localized needs. This may mean working with production partners, agencies, photographers.
+ Work with Digital Marketing team on the brief execution for content production (they own brief).
+ Samples/marketing cupboard lead.
**Key relationships**
Regional Marketing Manager, NZA Digital and eCom team, Regional Merchandising team, PR & external agencies, Brand Ambassadors/influencers, APAC marketing team and Global marketing team.
**Know How (Knowledge fit)**
Education: Degree in Marketing (or other relevant tertiary qualification)
'Must have' skills, knowledge & experience
+ Equivalent of 3 years multi-channel marketing experience with experience in a marketing administration role, with experience in a product-based business and ideally in a company with retail, wholesale and e-com channels
+ Strong executional and output focus, lives by the calendar and can deliver multi-seasonal outputs, across all sales channels
+ Experienced at getting the best out of the creative process by effective management of communication/PR agencies
+ Experienced in delivering a consistent brand experience across all customer and consumer touch points
+ Experienced at working with suppliers/vendors, including budgeting process.
+ Strong discipline around ROI of marketing programmes
+ Savvy 'big-ideas/small budget' approach to work - willing to search out creative solutions
**Can Do (Capability fit)**
Personal characteristics
+ Active and adventurous
+ A passionate high achiever - works hard and plays hard
+ Curious, with a strong desire to continually learn and evolve, and with a global outlook
+ A Brand Ambassador who connects with Icebreaker's story, and is inspired by the authenticity and uniqueness of the brand
+ A highly collaborative team player
+ Down to earth, resourceful & happy to roll-up their sleeves to achieve an outcome
+ Comfortable challenging the status quo
+ Be available and able to travel both locally and overseas
R-20250818-0068
VF Diversity Vision Statement
VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.